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Executive Summary:
Reddit has introduced a significant update to its Business Manager platform, enabling partner collaboration for advertisers and agencies. The new Partners page allows businesses to invite third-party collaborators—such as brands or ad agencies—to co-manage ad campaigns directly within Reddit Ads Manager.

This feature offers multiple benefits:

  • Advertisers can run co-branded campaigns using a partner’s profile.

  • Agencies can manage campaigns on behalf of clients using client profiles.

  • Businesses can share credit lines and billing access with partners.

  • All collaboration occurs within a consolidated, flexible workflow.

Reddit describes this as a “fundamental change” in how agencies and advertisers work together on the platform, enhancing control, flexibility, and integrated campaign execution.

Looking ahead, Reddit plans to expand collaboration capabilities by allowing partners to share more business assets, such as audiences, pixels, and ad accounts. With 101 million daily active users engaging in community-driven conversations, this update positions Reddit as a more compelling space for strategic advertising and brand partnerships.

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