Executive Summary:
Direct-to-consumer grooming giant Harry’s Inc. has rebranded as Mammoth Brands, reflecting its broader ambitions to grow a diverse portfolio of consumer packaged goods (CPG) companies. The new name signifies the company’s scale and vision, as it evolves from a single-brand operation into a multi-brand platform.
Mammoth Brands now encompasses Harry’s, Flamingo, Lumē, and Mando, with plans to acquire and incubate additional complementary brands. Founders Jeff Raider and Andy Katz-Mayfield emphasize their commitment to giving acquired companies operational support while allowing founders creative and strategic freedom.
Key highlights:
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Harry’s reported $835 million in 2024 revenue, with a 20% CAGR over the past five years.
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The company previously attempted a $1.37 billion sale to Edgewell in 2019, which was blocked by the FTC.
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A confidential IPO filing was submitted in 2024, signaling potential public market ambitions.
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The Harry’s brand recently underwent a full refresh under the new campaign “Man, That Feels Good,” featuring updated design and advertising initiatives.
Mammoth Brands positions itself as a CPG incubator, aiming to scale mission-driven brands through its retail partnerships, infrastructure, and consumer-centric expertise.
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