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Executive Summary:
LinkedIn has unveiled a new “Create on LinkedIn” mini-site aimed at helping users enhance their content strategy and engagement on the platform. The site offers a centralized hub of posting tips, best practices, examples, and video content guidelines for professionals and content creators.
Key features of the mini-site include:
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An overview of why posting on LinkedIn matters in 2025.
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Fundamentals of engaging content, such as writing tips and content formats.
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A dedicated section on video content, including specs, optimal lengths, and performance tips—especially relevant as video watch time on LinkedIn is up 36% year-over-year and drives 1.4x more engagement than other formats.
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Direct links to LinkedIn Learning courses for deeper skill-building.
The resource serves as a valuable reference point for both experienced and new LinkedIn users looking to optimize content performance and build stronger professional visibility.
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