Editorial credit: Primakov / Shutterstock.com
Executive Summary:
In March 2025, ChatGPT and Threads maintained strong momentum in app store rankings, according to Appfigures’ latest data. ChatGPT led the pack as the most downloaded app overall, reinforcing OpenAI’s first-mover advantage in the AI space despite rising competition from Meta AI, X’s Grok, and Google.
Threads, Meta’s Twitter alternative, returned to the top 10 most downloaded apps after a brief dip in February. While it performs better on iOS than on Android—likely due to regional usage patterns—it continues to see steady global download growth.
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Threads reached 320 million monthly active users in January and is expected to surpass 350 million by the end of April.
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For comparison, X (formerly Twitter) reports 600 million monthly active users.
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Other notable trends:
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Temu continues to attract downloads, possibly fueled by upcoming tariff-related price hikes.
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TikTok saw more downloads in March (45M) than February (42M) but dropped slightly in ranking.
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Overall, Meta’s app ecosystem remains dominant, Threads is steadily growing, and ChatGPT continues to hold its position as the leading AI app in terms of downloads and public perception.
