Story by RVBusiness

Source: rvbusiness.com, Janurary 2019

The 2019 Go RVing Dealer Tie-In Program is now available for dealers to “leverage the power of the national advertising and promotion campaign at the local level,” according to a press release.

Focused on family adventure, couples travel, and outdoor experiences, Go RVing’s multimedia marketing campaign emphasizes the flexibility and affordability of RV travel for today’s consumers.

“Participating dealers have 24/7 access to consumer leads through the industry-only section of the Go RVing website,” said Recreation Vehicle Dealers Association (RVDA) President Phil Ingrassia. “The industry image library also provides a quick, convenient source of top-quality visuals and logos that can be used in in direct mail, online marketing, and other promotional materials.”

Go RVing dealers will also receive 2019 Go RVing “Kick Off to Camping Season” promotional materials for display at their dealership, retail shows, and other special events. The branded materials will be available later in the first quarter of 2019.

The cost to sign up for the optional Go RVing Dealer program is $250.  For an additional fee, dealers participating in the tie-in program can create custom commercials to reach their local market by obtaining stock footage from the national campaign.

The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping

The coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), RVDA, National Association of RV Parks and Campgrounds (ARVC) and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.

To sign up, visit www.rvda.org, email Chuck Boyd at cboyd@rvda.org, or call him at 703-591-7130, ext. 113.