HBO Max was the top SVOD service for streaming Action & Adventure films according to new data from Reelgood. (Image credit: HBO Max)
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Source: www.tvtechnology.com, December 2021
But the share of these genres in SVOD catalogs declined, showing a disconnect between the investments streamers are making in content and consumer preferences, according to Reelgood
In a massive analysis of SVOD movie catalogs and consumer habits, a new report from Reelgood shows that consumer streaming habits for movies shifted towards Action & Adventure films and Thrillers but that those increasingly popular genres actually declined as a percentage of SVOD catalogs.
The report also found that SVOD players were adding Documentary, Animation, and Family movies while pulling back from darker genres like Horror, Drama, Action & Adventure, and Thriller in their catalogs.
That lead to a notable disconnect between changing consumer demand and the catalogs, Reelgood reported.
Their data shows that Drama showed the biggest decline in terms of its movie streaming down (down 3.4 share points in the three month period ending November 30, 2021), followed by Family (down 1.1 share points), Documentary (down 1%), LGBTQ (down 0.6 share points) and Animation (0.4 share points).
