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By STEPHANIE PRANGE
Source: www.mediaplaynews.com, January 2023
Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content, such as user-generated videos, according to Horowitz Research’s recently released Focus Generation Next report.
Gen Zers who are 13-17 spend a slightly greater proportion of their viewing time with non-TV content, while older Gen Zers (18-24) are more likely to devote a greater proportion of viewing time to professional TV content.
Given that they spend more time with professionally produced TV content, older Gen Zers are more likely than their younger counterparts to access that content through all types of platforms — subscription streaming services, free streaming services, virtual cable/satellite services such as Sling TV or Hulu + Live TV, and traditional cable/satellite services — than those who are 13-17.
Some of this may come down to access to both platforms and services. For both Gen Z age groups, the smartphone is the device to which content is streamed the most on an everyday/almost everyday basis. Younger Gen Zers are less likely than their older counterparts to have TVs, smart displays such as Amazon Echo Shows, and gaming consoles in their own bedrooms; concomitantly, they are less likely than their older counterparts to be watching video content on those devices every day/almost every day.
