by Laurie Sullivan , Staff Writer @lauriesullivan
Source: www.mediapost.com, February 2023
Research companies have begun to publish data on what people really think about ChatGPT. And so the transformation of search has begun.
With so many changes expected for Google Search and Microsoft Bing, marketers need a sense of what to expect. It won’t make sense to develop the technology if consumers are not willing to at least consider the recommendations.
Readers of Data & Programmatic Insider next week will see data from GWI, an audience research company, that reveals how people feel about artificial intelligence. Later in March, the company plans to publish data that is specific to ChatGPT.
Survey findings published in late February by Kevin Indig, a search engine optimization (SEO) specialist, in collaboration with Appinio, analyzes what consumers think.
“We haven’t seen any data about user trust, adoption or usage,” Indig wrote in a post. “If consumers reject ChatGPT or generative AI results, all technological progress doesn’t matter.”
The survey asked questions such as how many people have heard of ChatGPT, do users trust AI-generated content, and what are people using Chat GPT for.
For the research, the duo surveyed 1,091 people in the United States with a 50/50 gender split between the ages of 16 and 65 with an average age of 40. Twelve questions were asked.
Twenty-nine percent of survey participants were not familiar with Chat GPT, but 70.8% said they had at least heard of it, and 32.6% were very familiar with it.
The age group most familiar with ChatGPT is people between 25 and 34 years old.
The data also suggests that 77.5% of users who tried ChatGPT use it repeatedly. Of the 27.3% of participants who said they had used ChatGPT, 27.5% used it for creative writing, while 19.8% used it for problem-solving, and 13.1% for data analysis.
When asked whether they would purchase an AI-recommended product without further research, the results were mixed, with 16.1% saying they would not buy AI-recommended products without further research, while 11.5% would. The majority of participants seem to be torn.
When asked how credible generative AI answers are, 29.4% of participants said they were not credible, while 70.6% said they were at least rather credible.
Some 76.9% of participants said ChatGPT has the potential to disrupt industries or change the way people live and work, while about 23.2% strongly agreed.
Across the entire panel, 4% strongly disagreed, and 4.6% disagreed. Even though some people are skeptical about AI content, they still believe AI has the potential to change lives.
