by   @mp_joemandese
Source: www.mediapost.com, March 2023


“We want to make charging as convenient as possible for our customers,” said István Kapitány, executive vice president of Shell Mobility. “As demand for EV charging continues to grow, destination sites will play a key role in meeting people where they spend a great deal of time: the store, the gym, and everywhere in-between. Beyond providing a charging service, Volta specializes in generating advertising revenues from screens embedded into the charge point, adding a source of non-fuel revenue from sites both in the U.S. and globally.”

Shell described Volta’s advertising business as an “early mover advantage have allowed the company to secure prime spots and portfolio-level contracts with site hosts in high-value, high-traffic markets,” adding: “While most of Volta’s current revenue is generated through advertising, there are plans to increase the number of fast charging DC outlets with a paid charging model.”