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Instagram Chief Adam Mosseri recommends using carousel posts to boost reach, as they often lead to more interactions due to multiple frames. If users don’t swipe, Instagram will show another frame, increasing engagement opportunities. With carousels now supporting up to 20 frames and eligible to appear in the Reels tab when accompanied by music, there’s even more potential to expand reach. Instagram has also added text overlays and multi-format display options, making carousels a versatile tool for marketers to engage audiences effectively.
Boost Your Instagram Reach: Why Carousels with Music Are Key, According to IG Chief
