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Adidas reported a strong third-quarter performance in 2024, with revenue up 7% to €6.4 billion ($7 billion) and a 46% increase in operating profit. Excluding Yeezy sales, Adidas saw 14% growth in currency-neutral revenue, showing robust brand momentum. The company raised its full-year forecast, now expecting 10% revenue growth, driven by strategic product launches and market momentum. Despite North America challenges, Adidas CEO Bjørn Gulden is focused on tailoring products for the U.S. market to close the gap with rivals like Nike.
Adidas Posts Strong Q3 Results, Exceeds Expectations with 7% Sales Growth
