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Executive Summary:
LinkedIn is testing a new, larger video display format for its main feed, designed to enhance the prominence of video posts. The updated design features taller video panels with rounded corners, aimed at making video content more visually striking, particularly on mobile devices. Users tapping on these videos will be directed to LinkedIn’s immersive, TikTok-like video feed, which has experienced a 36% increase in usage this year.
The move aligns with broader social media trends, as video continues to be the most engaging content format across platforms. This strategy is particularly geared toward attracting younger professionals who are accustomed to consuming video content in similar formats on apps like TikTok, Instagram, and Snapchat.
While some question whether LinkedIn’s professional audience will fully embrace this trend, the platform’s video-first initiatives, including video carousels and related tools, indicate a strong push to capitalize on rising video consumption. Businesses and creators are encouraged to reassess their video strategies for LinkedIn in 2025, as the platform enhances its video capabilities and provides new resources, including recently released video tips.
Currently, the new video display is being tested with select iOS users, signaling LinkedIn’s ongoing commitment to refining its video offerings.
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