Find Your Perfect Audience – Only On LinkedIn Ads

LinkedIn Ads today announces the launch of their brand new campaign to show just what happens when your ad targeting is not quite hitting the mark.

We’ve all been on the receiving end of ad targeting so poorly executed it left us wondering who, exactly, they thought we were. For a while, I kept getting ads for expensive pots and pans and I’m barely even capable of cooking instant ramen!

As customers, these failures of targeting are at most a passing annoyance. But for the companies serving ads to the wrong audience? Those missteps cost the B2B sector millions of dollars a year in wasted ad spend.

We understand that no marketer sets out to deliver mediocre results. We also understand that marketing budgets are sacred. That’s why we’ve launched a campaign aimed at helping marketers eliminate waste.

Ad waste is the enemy of efficient B2B marketing

The “throw it at the wall and see what sticks” approach to B2B marketing simply doesn’t work.

That is a staggering amount of waste. Imagine sending a letter to the wrong address – no matter how well-crafted the message, it never reaches its destination.

Now, we know that you’re a savvy marketer. You are deeply familiar with your ICP, and you’ve invested in quality creative that speaks to your customers. You also understand the importance of proving ROI. The one thing standing between you and marketing success? Delivering that message directly to the audience that needs to hear it.

The premise: Don’t waste money targeting the wrong people

It doesn’t matter how good your creative may be – if your ads for data farms are reaching dairy farmers, you aren’t going to generate sales.

LinkedIn Ads has audience targeting capabilities like no other marketing platform. We open the door to over 1 billion users – real human beings sharing from both their professional and personal lives. This means that only on LinkedIn Ads can you confidently target and filter audiences based on industry, company, role, and more.

When you have the targeting tools you need, you can finally stop wasting ad spend on the people you don’t. This is the driving narrative of our latest campaign, Only on LinkedIn Ads. Let’s dive in.

Our creative approach

We didn’t want to frame this campaign around yet another solution that helps customers do something. Rather, we wanted to address the thing all B2B marketers want to stop doing – specifically, wasting money on poorly targeted ads.

This data-backed campaign was developed and refined through a three-pronged approach to research: testing the strategy, testing the concept, and testing the creative. What resulted is a far more resonant, compelling, and aligned campaign.

Video features with finesse

Our strategy inspired the creative concept of “Only on LinkedIn Ads”, which dramatizes the frustrations of reaching the wrong people and highlights how LinkedIn’s advanced audience targeting uniquely helps them find the right ones.

Video spot “Forklift” features a forklift repeatedly forcing itself onto a group of financiers…that are unlikely to ever need this piece of equipment.

Video spot “Server” reveals a beautiful, modern server that gets shown to archeologists on a site survey…unable to be appreciated by the IT audience that it actually deserved.

Ads with a touch of whimsy

This same playful wordsmithing flows through to our full-funnel digital campaign. From messages that demonstrate the absurdity of delivering ads to the wrong audience to the more relatable day-to-day struggles of B2B ad targeting, these creatives offer the simple relief of eliminating a rather serious B2B marketing roadblock.

Find your audience – only on LinkedIn Ads

One of the best ways to demonstrate your B2B marketing ROI is to invest in the right audience from the start. And that audience can be reached through LinkedIn Ads. With tools like the LinkedIn Audience Network and LinkedIn Connected TV that enable you to reach your most qualified prospects beyond the trusted environment of LinkedIn, you get the best of both worlds: LinkedIn’s deep demographic data and the ability to meet your audience where they’re at, any time of day or night.

Learn more about harnessing the LinkedIn audience, and start serving your ads to the audience that needs you as much as you need them.