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Source: www.nexttv.com, November 2022
Gain follows four months of declines but leaves Q3 down 14%
Advertising spending on linear TV was up 0.3% in September compared to a year ago, according to new figures from Standard Media Index.
The September gain followed declines in May, June, July and August. For the third quarter, spending was down 14% compared to the 2021 quarter.
In the third quarter, spending on broadcast TV was down 24%, spending on cable was off 8% and syndication was up 15%.
Advertising bought through upfront deals was down 10% in the quarter, while scatter spending was off 24% and direct response was down 17%.
In September, spending by consumer packaged goods marketers — the largest single category at nearly $500 million — was down 6%. Spending by pharmaceutical makers was up 19% and entertainment and media company spending was up 2%. ■