Executive Summary:
With the Super Bowl drawing near, 7-Eleven is making a bold move to stand out in the crowded food deal landscape by offering free pizza through its 7NOW Delivery app for first-time users. Additionally, customers can take advantage of a buy-one-get-one-free pizza deal on game day, along with discounts on snacks and beer leading up to the event.
The promotion comes as the National Retail Federation (NRF) projects record Super Bowl spending, with 203.4 million adults expected to watch the game and $18.6 billion anticipated in total consumer spending. Food and beverage purchases remain a priority, with 81% of viewers planning to spend in this category.
Competing grocery and restaurant chains are also rolling out significant discounts to attract Super Bowl shoppers. ALDI is offering 25% off select game-day snacks, while Walmart provides an affordable game-day basket feeding up to eight people. Kroger, Applebee’s, Buffalo Wild Wings, Hooters, and other major food chains are also offering special promotions, ranging from free wings to deep discounts on popular party foods.
While the Super Bowl is a major food event, NRF data shows that spending still falls below Thanksgiving but is comparable to Fourth of July celebrations. With an influx of game-day deals, brands are aiming to maximize sales and customer engagement during one of the biggest sporting events of the year.
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