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Executive Summary:
YouTube is rolling out two major updates aimed at improving creator-audience interaction and providing better analytics for Connected TV (CTV) viewership.
First, the platform is expanding access to its “Communities” feature, a dedicated space for text-based discussions, helping creators foster deeper engagement with their audience. This feature builds on Community Posts but shifts the focus toward more interactive conversations. Invited creators will receive email and in-app notifications to enable their Communities, with the flexibility to moderate or deactivate them at any time. Additionally, to avoid confusion, YouTube is renaming its existing “Communities” tab (which houses broader discussions) to “Posts.”
Second, YouTube is enhancing visibility into CTV viewership data by surfacing device type insights more prominently in the “Audience” tab on both desktop and mobile. While this data was previously available, the improved presentation makes it easier for creators to understand where their audience is consuming content. Given the continued growth of Connected TV viewership, this update provides valuable insights for optimizing content strategies.
These updates highlight YouTube’s commitment to improving creator tools, encouraging deeper audience engagement, and offering clearer performance metrics in an evolving digital landscape.
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