Executive Summary:
A recent survey by Valpak and PureSpectrum reveals that discounts and deals remain a major driving force behind consumer purchasing decisions. The study, which surveyed over 500 shoppers, highlights that nearly half (45%) of consumers would switch retailers if offered a coupon, while low prices (65%) remain the top factor in choosing a retailer.
Key insights include:
- Most Desired Retail Offers: “Buy one, get one free” (72%) and marked-down items (65%) top the list.
- Preferred Ways to Receive Deals: Email (59%) and physical mail (49%) are the most popular channels.
- Personalized Deals Matter: Offers for loyal customers (61%), birthdays (59%), and seasonal sales (59%) are highly valued.
The findings emphasize that strategic discounting is essential for retailers looking to attract and retain price-conscious shoppers. While some brands fear devaluing their image with discounts, modern consumers actively seek and expect genuine deals, making promotions a crucial part of retail success.
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