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Executive Summary
Instagram is set to launch its new standalone video editing app, Edits, on March 13, 2025. The app is designed to offer creators and social media managers a robust editing suite similar to CapCut, featuring AI-powered tools and collaborative features.
Among the highlighted features, Edits will include a “Projects” tab for managing multiple video projects, a “Cutouts” tool for isolating specific elements in clips, and a “Made with Edits” tag to indicate content created using the app. Additionally, previously announced features include AI-generated background editing, still image animation, and enhanced collaboration tools.
While not all features will be available at launch, Instagram has confirmed that Edits will serve as a testing ground for new video tools before they roll out to Instagram and Threads. As Meta continues expanding its AI investment, Edits is expected to become a key creative tool for content creators and marketers. The app’s release positions Instagram as a stronger competitor in the video editing space, making it a must-have for social media professionals.
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