Article by Sara Lebow
Source: www.emarketer.com, March 2021

More than half of US adults said they have never shopped for goods via voice and have no interest in trying voice shopping. In fact, just 9% of US adults have ever shopped via voice, and only 2% have done so regularly.

How Interested Are US Adults in Voice Shopping? (% of respondents, by demographic, Dec 2020)
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