Demographics
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Gen Alpha’s Growing Power: How Tweens Are Shaping Household Spending Decisions
Executive Summary:A new Razorfish study of 2,300 U.S. tweens aged 9 to 13 reveals that Generation...
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Cracking the Gen Z Code: How Brands Are Adapting Marketing Strategies for a New Generation
Executive Summary:Gen Z has become the top priority for brand marketers, but effectively reaching...
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Myth or Reality: Are Millennials Truly Minimalist Consumers?
Executive Summary: The perception of millennials as champions of the minimalist movement has been...
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YouTube, WhatsApp Power Multicultural Media Use
by Sarah Mahoney @mahoney_sarah Source: www.mediapost.com, September 2024 Multicultural audiences...
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Report: Digital Natives Aren’t Digitally Exclusive
by Steve McClellan @mp_mcclellan Source: www.mediapost.com, March 2024 VML is out with some new...
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Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?
by Joe Mandese @mp_joemandese Source: www.mediapost.com, February 2024 The good news is that...
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Black Audiences Want Better Representation
Tracy Chapman and Luke Combs perform at the Grammys by Sarah Mahoney @mahoney_sarah Source:...
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Teens Using Social Media ‘Almost Constantly,’ YouTube Dominates: Report
by Colin Kirkland Source: www.mediapost.com, December 2023 Despite widespread mental-health...
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Gen Zers Are Smart Consumers and Have Money to Spend
Gen Zers may be young and face various financial challenges. Nonetheless, they are much savvier...
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Gen Alpha: It’s Time for Marketers to Start Paying Attention
by Preeti Nadgar Source: www.mediapost.com, November 2023 The following was previously published...
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