Meta Shifts to ‘Views’ as Primary Metric for Facebook and Instagram Content Performance
Executive Summary: Meta has announced a key shift for Facebook’s content performance metrics,...
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Author: Shawn Whelan
Chipotle’s 2024 Holiday Merch Drop Brings Back Fan Favorites with Sweepstakes and Gift Card Bonuses
Executive Summary: Chipotle has launched its 2024 holiday merchandise collection, featuring...
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Mastering the Art of Sales Conversations: How to Create Value, Be Consultative, and Establish Expertise
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Bridging the Gap: Enhanced Media-Planning Tools Needed to Unlock Podcast Advertising Potential
Executive Summary: As podcast listenership and ad spending continue to grow, the industry faces a...
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Toy Industry Faces Holiday Hope and 2025 Growth Prospects Amid Softening Sales
Executive Summary: In 2024, Mattel and Hasbro, the industry giants in the toy market, lowered...
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